Product Marketing Manager

Purpose

Reporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for driving product success in the market by owning go-to-market strategy, client marketing, and competitive intelligence. They are responsible for creating impactful B2B, B2B2C, and B2C initiatives, and man-aging various aspects critical to product lifecycle management.

This role acts as the commercial lead for the product portfolio, translating global product strategies into locally relevant positioning, messaging, and demand-driving initiatives.

The Product Marketing Manager works closely with Sales, Audiology, Digital, and Corporate Marketing to ensure strong product adoption, effective sales enablement, and measurable business impact.

Responsibilities

Go-to-Market Strategy & Product Leadership

• Own end-to-end go-to-market strategy for product launches and lifecycle initiatives
• Define product positioning, messaging, and differentiation in the local market
• Translate global product strategies into relevant, market-specific plans
• Partner with cross-functional teams to align on launch priorities and objectives
• Act as the primary product expert within the marketing team
• Partner with Corporate Marketing to execute launch deliverables
• Willingness and ability to travel periodically to support industry events, tradeshows, conferences, and product launches 

Client Marketing Strategy & Execution

• Own all client marketing strategy and direction, aligned to product priorities
• Manage and mentor the Client Marketing Coordinator
• Develop clinic-facing programs and toolkits to drive:
  • Product adoption
  • Patient engagement
  • Lead generation
• Ensure alignment between product strategy and clinic-level execution
• Monitor adoption and effectiveness of client marketing initiatives

Communication Strategy

• Develop and implement communication strategies to effectively convey key messages to target audiences.
• Create compelling content for various channels, including digital platforms, print materials, and presentations.
• Work closely with marketing and PR teams at our headquarters in Denmark to ensure consistency in messaging and branding.

Accountability for Local and Global Product Deliverables

• Lead review and localization of global materials, including instruction guides, spec sheets, product documentation
• Partner with Audiology team to ensure clinical accuracy and market relevance

Business Trends Analysis

• Stay informed about industry trends, market dynamics, and competitor activities.
• Conduct market research and analysis to identify emerging opportunities and threats.
• Translate insights into actionable recommendations to inform decision-making and strategy development.

Content & Commercial Marketing Strategy

• Own content strategy aligned to product priorities, including:
  • Hearing blogs
  • Educational and SEO-driven content
• Ensure content supports:
  • Lead generation
  • Product education
  • Market positioning
• Partner with Digital Marketing for execution and performance tracking

Learning Management System (LMS) Management

• Oversee the administration and utilization of the Learning Management System (LMS) for employee training and development initiatives, with IT and Audiology
• Collaborating with Audiology, manage CEUs after completion of courses.

Performance & Business Insights

• Monitor product performance, adoption, and campaign impact
• Analyze key metrics across:
  • Sales performance
  • Client marketing initiatives
  • Content effectiveness
• Provide recommendations to optimize product strategy and marketing efforts

Qualifications

• 5 years as an Audiologist, HIS in clinic or working for Hearing Aid manufacturer (Sales, Marketing or Audiology Support role) is required
• Basic knowledge of Microsoft Suite
• Very good understanding of Hearing Aid industry
• Very good knowledge of patient journey
• French/English bilingualism is considered an asset
• Valid drivers license and reliable vehicle

Why should you work with us?
•    Competitive salary and bonus
•    Flexible work arrangements 
•    Comprehensive health and dental benefits
•    Fitness/Exercise spending account 
•    Group RRSP and company match 
•    Paid vacation, and paid personal days 
•    Dynamic work atmosphere 
•    Career development programs and opportunities 
•    Social events and thriving culture

This job posting is for an actual vacancy.