Senior Director, Oticon Brand Management

Are you set to elevate Oticon’s Global brand experience and lead a skilled marketing team? We have an exciting opportunity as Senior Director of Oticon Brand Management. You will define how Oticon connects with millions of users, professionals, and partners worldwide. If you’re motivated by brand strategy, positioning, Go-To Market strategy and execution - and have solid experience as leader in an international organization - this role is for you.

Strategic Leadership with Global Impact

As Senior Director, you will be leading Oticon Brand Management team and be a core member of the Brand Management Leadership Team handling a multi-brand portfolio. You will be responsible for setting the strategic direction of the Oticon brand. You will ensure our brand experience and product positioning remain competitive, relevant, and impactful.
In close collaboration with global stakeholders, you will work to strengthen Oticon’s market presence, respond to emerging trends, and identify new opportunities for growth. This role offers an exciting opportunity to join an experienced team and set the standards for the Oticon Brand.
We value your knowledge, perspective, and commitment. You will have the space to bring forward ideas, explore new approaches, and shape your work in a way that supports both your growth and the brand's impact.

Key responsibilities include:

• Craft and lead the global Oticon brand strategy, aligned with the broader brand portfolio and commercial goals.
• Collaborate across departments to ensure product launches and support solutions to maximize market impact.
• Develop and execute a global marketing strategy for the Oticon brand, in close coordination with commercial colleagues and leads of our other brands.
• Champion the voice of the customer - leveraging insights and an “outside-in” approach to drive a seamless user and customer journey.
• Representing Oticon in strategic forums and guide the development of campaigns and new brand concepts.
• Establish and lead a diverse Oticon Brand Management team committed to engagement, alignment of goals, and collaboration with stakeholders.

Part of a Global Organization

You will collaborate with global stakeholders to enhance the Oticon brand experience in a multi-brand organization. This role offers an exciting opportunity to join an experienced team and set standards for the Oticon brand team. You will report to Vice President, Global Brand Management, and the position is located at our Head Office in Smørum. You should expect up to approx. 20 days of travelling each year.

What are we looking for:

We are looking for an experienced leader who has effectively developed brand strategies and executed them internationally, with robust commercial insight. You have acquired a solid communication toolbox along the way which enables you to maneuver on all levels in the organization.

• Experience: 5+ years of leadership in an international matrix organization. Experience in creating effective brand positioning and differentiation – from strategy to execution.
• Stakeholder Management: Effective manage stakeholders in complex organizational structures.
• Communications skills: Fluent in English (both written and spoken), the company’s working language.
• Educational Background: Master’s degree in business, marketing, or a related field.

What we offer

When you join us, you will embark on an onboarding journey designed to introduce you to your role and our various business areas.

We offer flexible work arrangements, healthy and delicious canteen meals and breakfast every morning. Benefit from six weeks of holiday and continuous development and training opportunities.

Our diverse and inclusive culture values your input and prioritizes your well-being. We support this with health programs and a positive work atmosphere. You will also have the chance to participate in various social activities, clubs, and fitness programs.

Come and join us!

Please send your application as soon as possible. The deadline is June 11th, 2025. Please note that we only accept applications through our online recruitment system. You are not required to attach a cover letter to your application, but please include a few sentences about why you are applying in your resume or CV.

The first-round interviews are scheduled for June 17th. You can expect the second round of interviews to be held on June 26th or 27th.

If you would like to hear more about the job, you are welcome to contact Vice President, Global Brand Management, Dorthe Krogh Jensen on +45 2327 0091.

We are looking forward to hearing from you.

At Demant we value diversity, equity and inclusion (DE&I) and we are committed to creating an inclusive working environment. We welcome applications from all qualified candidates regardless of ethnic background, personality, age, gender, and education. Diversity is part of our cultural DNA. Women in STEM areas are particularly encouraged to apply, as Demant supports United Nations Sustainable Development Goal 5 on gender equality.

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