CRM Manager

Are you energized by bridging the gap between business stakeholders and technical teams to achieve clear, strategic outcomes? Do you thrive in environments where effective communication and collaborative problem solving are key to driving innovation? Then read on!

As CRM Manager at Audika Group, you’ll serve as a vital liaison - gathering and analyzing business needs for Marketing and CRM, translating them into actionable features and user stories in close partnership with the Product Owner. You’ll deliver marketing automation insights to the CRM Program Manager and OneHearingCare Product Owner and generate CRM insights that shape the direction of our programs and products. If you’re passionate about fostering teamwork, championing business-driven solutions, and using data to power customer engagement, this opportunity is tailor-made for you.

Welcome to Audika Group

Part of the Demant Group, Audika Group is one of the leading retailers in hearing care. As a global company with a strong local approach, we operate under trusted regional brands such as Audika, HearingLife, Hidden Hearing, and Acustica Médica. Together, we are more than 10.500 hearing care professionals in more than 3.500 hearing care clinics.

In Audika we are dedicated to making a meaningful difference in people's lives through innovation, customer-centricity, and teamwork. Operating in an international and collaborative environment, we unite talented professionals from IT, Business Process, and Marketing across diverse markets.

Be the Bridge in our CRM & Marketing Tech Evolution

As the CRM Manager at Audika Group, you will play a central role in driving the success of our global CRM initiatives across our CRM systems rooted in Microsoft Dynamics CRM (on-premises and Dynamics 365 CE). Collaborating with IT, Business Process Owners, and marketing teams at both global and local levels, you will ensure that CRM systems are used effectively to enhance customer engagement and support marketing excellence.

“You are joining at a really interesting time, where we are about to start one of our largest IT projects, where we will shape omnichannel marketing going forward” says your new manger Sungjoo and continues. “This is a unique role where you are able to work directly with the business, where you can make a commercial impact and be one of the important bridges in changing our future marketing technical platforms”

Your expertise in managing marketing technologies and optimizing CRM strategies will be key to delivering impactful results and fostering continuous improvement.

Other job responsibilities will include:

• Gather and analyse business needs relevant for Marketing CRM development in collaboration with business stakeholders, business process owners, and Product Owner of the Marketing Track for CRM development team.
• Structure and document business needs, uncovered gaps and capture critical information needed for CRM development teams.
• Based on identified business needs, support the Product Owner by creating or refining features for the backlog, as well as breaking them down into user stories relevant for the product development team.
• Lead the implementation and ongoing support of global CRM programs within OneRetail and CE (OneHearingCare).
• Promote best practices for CRM system usage in marketing, offering consultancy and solutions for challenges and incidents.
• Partner with IT, Business Process Owners (BPOs), and global/local marketing teams to resolve CRM-related issues and enhance collaboration.
• Support the management and optimal use of CRM marketing technologies, including Click, Twilio, and nps.today.
• Work closely with the CRM Program Manager to continuously develop and optimize CRM and Marketing Automation strategies.

CRM & Marketing Automation Professional with Global Mindset

You are a commercially minded CRM marketing professional with a proven track record of designing, optimizing, and executing automation flows, targeted campaigns, and CRM marketing programs using Microsoft Dynamics 365 Customer Insights & Journeys or similar platforms. With 1-3 years of hands-on experience, you excel at managing detailed workflows, aligning diverse stakeholders, and delivering measurable business outcomes across global markets. Your expertise includes building scalable, globally aligned automation programs and leveraging marketing technologies such as Click and Twilio to enhance customer journeys.

You probably have a degree in Marketing, Business Administration, IT, or a related field. You have a passion for marketing technology minded towards delivering coherent customer experience anchored in CRM and omnichannel marketing automations.

You have experience in CRM marketing, automation program design, and campaign execution within an international organization, and an in depth understanding of CRM Marketing technologies with transferable knowledge of implementation of marketing automations.

You are structured and can systematically manage complex projects, coordinate with multiple stakeholders, and deliver scalable automation solutions that drive commercial impact.

Furthermore, you have:

• Excellent communication, problem-solving, and project management skills.
• A proactive mindset with the ability to drive best practices and strategic improvements across teams.
• Experience with end-to-end project lead experience where cross-functional collaboration and resource coordination is needed.

Come join us
Please submit your application and CV as soon as possible and no later than 9 April. We review and interview candidates on an ongoing basis. Please note that we only accept applications via our online application system.

We will conduct first round interviews in week 16, and second round interviews in week 17.

If you would like to hear more about the position, please contact: Sungjoo Jang-Holm, Head of Global Implementation & Support on sujh@audika.com.

At Demant we value diversity, equity and inclusion (DE&I) and we are committed to creating an inclusive working environment. We welcome applications from all qualified candidates regardless of ethnic background, personality, age, gender, and education. Diversity is part of our cultural DNA. Women in STEM areas are particularly encouraged to apply, as Demant supports United Nations Sustainable Development Goal 5 on gender equality.