Marketing Manager

Who is Audika?

Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss. Worldwide the group employs more than 17,500 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.

In Australia, Audika has over 200 clinics who provide hearing services to our valued clients.  We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.

Role Purpose (Why does the role exist?)

The Marketing Manager actively contributes to Audika’s brand awareness and lead acquisition strategy through:

#LI-HYBRID #LI-TS1 #audika_Australia

1. Driving leads to identified priority clinics through grass-roots, community based engagement activities
2. Own specific market development projects to drive leads as required through cross-functional collaboration 

Key Accountabilities

Regional Marketing – Priority Clinics

• Develop and oversee the implementation of geo-targeted, hyper local marketing campaigns for priority clinics that raise awareness and enable community engagement and outreach programs to1 raise the profile of our clinics and clinicians, develop relationships in their local area and ultimately drive quality leads (hearing tests) into the clinics
• Empower priority clinics and operations teams with training on the local area marketing framework, provide expert advice, brand tools and event toolkits, and assist with on-the-ground implementation as required
• Adapt national marketing campaigns and activity to local needs and preferences
• Build and maintain positive and constructive relationships with key stakeholders
• Monitor and report on the performance of priority clinics marketing, analyzing key metrics such as leads and customer acquisition from activities 

Qualifications

Essential: Undergraduate degree (Marketing, Communications, Events or business

Skills and Abilities

• Superior stakeholder management skills and an ability and willingness to work cross-functionally to find solutions and drive results
• Knowledge of the hearing industry and working with Health Care Professionals (HCPs) – desirable
• Regular domestic travel will be required for this role

• Advanced project management skills
• Strong understanding of retail businesses and what it takes to win in this space
• Working knowledge of lead capture and CRM tools
• Willingness to develop an understanding of local markets, consumer behaviour and regional trends
• Effective verbal and written communication on all levels and both internally and externally
• Demonstrated ability to successfully leverage insights in the development of marketing programs
• Skilled at developing measurement and evaluation programs experienced at optimising programs/ activities on the back of results achieved

Experience

• Min 5 years of experience in Market Development / Local Area Marketing
• Experience working with strategic partners in other organisations
• Experience within retail sector highly desirable
• Experience planning and executing marketing and events

What's in it for you:

• Permanent full-time (Hybrid position: 2days WFH & 3days office)
• Competitive salary+super+benefits
• Supportive & fun team
• Professional development through clear career path and professional training
• MyRewards program – a program that offers discounts to more than 300 retailers and services across Australia
• Online Wellbeing centre – a platform offering activities, workouts, meditations, nutritional and financial advice – everything you need to live a healthier and happier life
• Employee Assistance Program
• Birthday and Christmas gifts