Advertising Manager

Job Description

6 Month Fixed Term Contract

Job Title:            Advertising Manager North and South Ireland

Reporting To:    Marketing Director

Job Purpose:     The role of the Advertising Manager is to plan and maximise the advertising budget and work closely with our media agencies to deliver on targets.  To promote our company’s brand, and services; and support our sales team in achieving their sales targets. Managing the overall traditional advertising channel which includes Brand TV/ Direct/Press/Outdoor and B2B/B2C. The Advertising Manager will report directly to the Marketing Director and work as part of a team.    

Duties and Responsibilities

• Devising and developing campaigns.  Plans in line with the overall business budget plan for the year
• Implementation of the annual laydown to budgeted spend and manage monthly budgets as discussed with Marketing Director
• Ad Schedule monthly and execution of campaigns in traditional channels for both Southern Ireland and Northern Ireland markets 
• Monitoring and delivering advertising campaigns - from planning through to tracking and reporting monthly/ annually on ROI/RR/CR/CPA/CPL
• Developing, managing, and executing communications, campaigns and initiatives including branding advertising, and performance marketing .
• Generating new business leads/prospects
• Maintaining knowledge & understanding of market trends, including sector insights, customer knowledge and competitor analysis
• Tracking performance against targets  through reporting weekly, monthly and annually.
• Participate in cross functional training as required from time to time.
• Adhere to all Company Policies and Procedures including safe work practices as set out in the Contract of Employment and the Staff Handbook.
• Adhere to the Company’s Data Protection Policy.
• Carry out any other duties/tasks as assigned by the Marketing Director or other Officer as appointed by the Managing Director.

Desired Skills

• An excellent communicator.
• Proven success in developing high quality innovative strategic advertising plans
• Have strong personal organisation and project management abilities
• Have excellent knowledge of marketing computer software (CRM) and online applications, Power BI, Google AdWords, Facebook Analytics, etc.
• Have excellent attention to detail.
• Flexible in approach
• Ability to generate creative ideas/concepts to enhance company brand
• Ability to influence, inform and challenge senior stakeholders and market influencers
• Strategic and analytical thinker with strong problem-solving skills
• A commitment to continuous professional development
• Demonstrate a growth mindset.
• Take a “patient orientated approach”.

Experience Required

• Five years’ experience in marketing function
• Must be fully proficient in Reporting, MS Office suite, and email applications.
• Project management ability

• Budget management

Education

• Relevant third level qualification required e.g., Marketing Degree/Diploma/Certificate or Business Degree/Diploma/Certificate with particular emphasis on Marketing.

Knowledge of:

• IT industry sector and main players
• Marketing concepts and techniques, those relevant to a B2C environment
• Knowledge of reporting platform; Power BI preferable.

The key personality traits for success are:

Leadership, Motivator, Trainer/Coach, Effective Communicator (written and oral), Process Driven.

We live our OneCompany Values which help us achieve our purpose ‘to provide life changing hearing health’