Head of Brand

About the role:

Hidden Hearing are a private hearing care company, who provide life changing difference to people living with hearing loss.

We are recruiting for a Head of Brand to join our fabulous Marketing team!.

Reporting to the Marketing Director, you will lead the branch and creative team, with responsibility for brand strategy, creative excellence, customer experience and campaign integration across all customer journeys and touchpoints.

• This is a full time role
• Mon-Friday
• 08:30-17:00
• Hybrid (home and working at the Maidstone Support Centre)
• There will be some occasional travel, as per business needs.

 This post requires all applicants to be eligible to work within the UK/ EU without restrictions. Unfortunately, we are not able to provide Visa sponsorship at this time.

#LI-GG1

Responsibilities

Primary duties will include:

• Brand and Communication-for example; managing the branch and creative team, ensuring consistency across all customer journeys and touchpoints to help build brand recognition and preference.  Collaborating with the Marketing Director and our global marketing team to develop a comprehensive brand strategy aligned with our business objectives and global strategy.  Craft compelling brand messages that resonate with our target audience and effectively communicate our value proposition.
• Internal branding- for example; working closely with cross-functional teams, including retail operations, HR and training depts, to ensure internal stakeholders understand and embody the brand's values and positioning. Develop internal communication materials and initiatives to foster brand advocacy and alignment among employees and consistent experiences for customers.
• Community Outreach- for example; plan and execute community outreach initiatives to enhance brand visibility and engagement within the local community.  Identify partnership opportunities with local organisations, healthcare professional and influencers to increase brand awareness.
• Clinic Management- for example; developing store branding strategies and guidelines to create a consistent brand experience across all retail locations.  Collaborate with global and visual merchandising teams to create visually appealing store displays that reflect the brand's identity.  
• Communication and Liaison- for example; work cross-functionally throughout the business to develop our value propositions and customer experience.  Closely collaborate with the global brand team (based in Denmark) and other country managers (25 countries globally) to share best practices.
• Measuring your success- for example; increase brand metrics as measured through YouGov.  Improve overall conversion (attended appts and revenue).  Internal engagement as measured through Pulse surveys, retain and develop direct reports.

A full role description will be available upon interest in the role!.

Person specification:

Essential:

• Experience of delivering brand strategies
• Managing creative teams
• Proven track record of delivering excellent customer experiences

Desirable:

• Strong understanding of brand management principles
• Knowledge of hearing-care or healthcare industry is advantageous.
• Excellent written and verbal communication skills
• Creative mindset with a keen eye for design and aesthetics.
• Ability to think strategically and translate concepts into actionable plans
• Strong project management and collaboration skills.
• Experience in managing external agencies and vendors.
• Proficient in using marketing software and tools.
• Ability to work collaboratively in a cross-functional team environment.
• High level of self-motivation and initiative taking.
• Knowledge about building a retail brand and all elements connecting to a great customer experience, such as a store concept, product communications and packaging and employees living the brand

Skills and competencies required:

• Planning and stakeholder management
• Line management 
• Activation and execution
• Communication- internal and external
• Detail orientated
• Identification of insights
• Project Management

About Hidden Hearing:

We make a life-changing difference to people living with hearing loss and we do so through our exceptional colleagues.

Established in 1968, Hidden Hearing is dedicated to providing the highest standard of care possible, with more than 100,000 people trusting us to test and care for their hearing every year. We employ over 600 people, including almost 200 fully qualified Hearing Aid Dispensers, and we operate from hearing centres nationwide. We are continuing to grow. We are owned by Demant, a global, world-leading hearing healthcare and technology group and together we embrace 4 core values; we are team players, we create trust, we apply a can-do attitude and we create innovative solutions.

It is often said that being part of the Hidden Hearing team feels like working with family and friends, as we pride ourselves on our down to earth, supportive culture. We truly care about each and every member of our team. In fact, we became the first dedicated hearing retailer to be recognised as a member of Investors in People over 15 years ago and in 2023 we were awarded Gold standard.

We encourage colleagues to be actively engaged our organisation. In return we will reward you with a high basic salary and a competitive commission and bonus scheme designed to reward excellent patient care. There is ongoing training and development and opportunities to grow and progress with us so that you become the very best you can be. Other benefits include Private Health Insurance (after qualifying period), 25 days annual leave plus bank holidays and access to Employee Assistance Programme for you and your family. #UKIND2