Acquisition Campaign Manager

About the role:

Hidden Hearing are a private hearing care company, who provide life changing difference to people living with hearing loss!.

We are recruiting for an Acquisition Campaign Manager to join our fabulous Marketing team!.

Reporting to the Head of Media and Acquisition, you will be responsible for planning and delivering paid marketing campaigns to drive leads and sales through predominantly offline direct response media channels.

• This is a full time role
• Mon-Friday
• 08:30-17:00
• Hybrid (home working and working at the Maidstone Support Centre)
• There will be some occasional travel, as per business needs.

 This post requires all applicants to be eligible to work within the UK/ EU without restrictions. Unfortunately, we are not able to provide Visa sponsorship at this time.

Responsibilities

• Campaign planning and delivery- for example; creating and delivering effective acquisition strategies and plans that deliver on KPIs and goals, work in collaboration with our media agency partners to identify the optimal media mix to drive defined KPIs.  Manage overall approvals and sign offs within agreed time limits.
• Budgeting, forecasting and reporting- for example; managing and optimising the offline acquisition budget, forecasting and reporting.  Supporting the Head of Media and Acquisition to control and optimise the total acquisition media, budge, measuring campaign effectiveness.
• Communication and Liaison- for example; building and managing relationships with our media and creative agency and print suppliers. Collaborating across the broader acquisition, Brand and CRM teams to drive campaign integration across key customer journeys.
• Measuring success- for example; effective budge management and performance optimisation.  High levels of internal and external customer satisfaction scores as measured through satisfaction surveys/NPS.  Effective execution of plans.

**a full role description will be provided on application!**

Person specification:

• Experience in campaign management with a strong focus on direct response through channels such as TV, press, inserts and door drops.
• An understanding of digital marketing and the interplay between brand, direct response and digital marketing.
• Ability to manage several projects and deadlines at the same time.
• A strategic, analytical and commercial mind-set with a high general performance marketing knowledge.
• Strong customer journey mindset, making the link between media and message/creative.
• Great communicator
• Ability to work well independently as well as being a motivational and diplomatic team player.

Competencies

• Planning, project and campaign management
• Budget setting and management
• Forecasting and evaluation
• Communication and stakeholder management
• Evaluation of performance for each individual media channel using KPT framework for full funnel
• Identification of insights and hypothesis for improving performance
• Campaign organisation.

About Hidden Hearing:

We make a life-changing difference to people living with hearing loss and we do so through our exceptional colleagues.

Established in 1968, Hidden Hearing is dedicated to providing the highest standard of care possible, with more than 100,000 people trusting us to test and care for their hearing every year. We employ over 600 people, including almost 200 fully qualified Hearing Aid Dispensers, and we operate from hearing centres nationwide. We are continuing to grow. We are owned by Demant, a global, world-leading hearing healthcare and technology group and together we embrace 4 core values; we are team players, we create trust, we apply a can-do attitude and we create innovative solutions.

It is often said that being part of the Hidden Hearing team feels like working with family and friends, as we pride ourselves on our down to earth, supportive culture. We truly care about each and every member of our team. In fact, we became the first dedicated hearing retailer to be recognised as a member of Investors in People over 15 years ago and in 2023 we were awarded Gold standard.

We encourage colleagues to be actively engaged our organisation. In return we will reward you with a high basic salary and a competitive commission and bonus scheme designed to reward excellent patient care. There is ongoing training and development and opportunities to grow and progress with us so that you become the very best you can be. Other benefits include Private Health Insurance (after qualifying period), 25 days annual leave plus bank holidays and access to Employee Assistance Programme for you and your family. #UKIND2