Business Expansion Specialist

HearingLife Canada

HearingLife Canada, and National Affiliated Providers, is the largest provider of hearing healthcare service in Canada. Working in unison with the National Campaign for Better Hearing's awareness campaign (campaignforbetterhearing.org), our core philosophy is to "do what is best for the client" while increasing awareness of the effects of hearing loss and the benefits of hearing devices. 

At HearingLife we are the Modern Hearing Care Professionals: Our Purpose is to provide Life-Changing Hearing Health with a Mission of Helping More People Hear Better.

Reporting to the Business Expansion Manager (BEM), the Business Expansion Specialist (BES) plays a pivotal role in driving the successful launch and growth of new Greenfield hearing clinics across the organization. This role is responsible for overseeing the end-to-end execution of Greenfield openings, ensuring operational readiness, sales performance, and strong community engagement.

The BES leads the coordination of Grand Opening events, develops and implements strategic community outreach initiatives, and supports clinic staff in achieving sales and operational objectives. Working collaboratively with internal stakeholders—including Regional Managers, Divisional Sales Directors, and the Marketing Team—the BES ensures alignment with business expansion goals and brand standards.

In addition to business development responsibilities, the BES supports ongoing performance monitoring, training, and coaching to Greenfield teams. They assess market opportunities, implement corrective actions to enhance clinic performance, and maintain compliance with company policies and certification requirements.

At times, the BES may also contribute to business operations by performing hearing tests, fittings, and hearing health assessments. This position requires frequent travel across Canada to support new clinic openings and maintain strong relationships with internal and external partners.

    ***** This role requires the willingness to travel up to 80% of the time and be located anywhere in Canada near a major airport. *****

SUCCESS CRITERIA

• Establish and launch new Greenfield locations, ensuring seamless setup and operational readiness 
• Coordinate impactful Grand Opening events to drive community engagement and establish a strong local presence
• Ensure compliance with the HearingLife operating model, driving per-person productivity and improving operational efficiency within Greenfields
• Maintain consistency in client care and adherence to brand standards to deliver exceptional customer experiences
• Provide regular updates on pre/during/post-Greenfield openings to the organization
• Coach and support both short and long-term regional sales goals and objectives, contributing to sustained growth in the Greenfield portfolio
• Establish and maintain a regular cadence of community outreach activities, fostering local engagement and driving clinic expansion
• Ensure active stakeholder participation for the successful execution of outreach initiatives, ensuring alignment with organizational goals and maximizing community impact

Responsibilities - Relationship Building:

• Build and sustain strong, long-term relationships with employees (Hearing Care Professionals and Client Service Administrators) to achieve clinic and regional sales goals while identifying additional growth opportunities
• Collaborate with Regional Managers, Divisional Sales Directors, and Head Office departments to effectively communicate activities, share insights, and execute projects seamlessly
• Partner with the Marketing team to represent the company at conferences, seminars, workshops, and trade shows, building brand visibility and engagement
• Collaborate with the Affinity Partner & Outreach Development Team to identify and establish new business partnerships (e.g., affinity partnerships, community organizations) to drive sales growth

Responsibilities - Drive Business:

• Identify and evaluate opportunities in markets across Canada to drive business growth
• Oversee the successful opening of new HearingLife clinics (Greenfields)
• Assess Greenfield performance against established objectives, including sales forecasts, budgets and implement corrective actions to improve outcomes
• Conduct regular site visits to Greenfield clinics, including post-opening, documenting outcomes for review with the Business Expansion Manager
• Deliver performance feedback for Greenfield clinics to the Business Expansion Manager, identifying areas for improvement and opportunities for expansion into new markets
• Manage Greenfield projects using the ASANA management tool to ensure project timelines are met
• Maintain comprehensive knowledge of the company’s product portfolio and competitor offerings to remain competitive in the market
• Review, analyze, and implement financial cost-improvement strategies
• Develop and oversee training plans to ensure compliance with internal and external certification requirements
• Safeguard confidentiality regarding business activities, strategic plans, and proposals
• Train new Greenfield employees on company products, services, processes, policies, and best practice guidelines (The HearingLife Way)
• Collaborate with Head Office support teams to achieve sales goals and ensure accurate and timely revenue recognition
• Provide timely field activity reports and special reports to support business and product planning initiatives
• Address customer requirements or complaints by coordinating with other departments to meet objectives and maintain client satisfaction
• Prepare and deliver technical presentations and demonstrations to educate clients and strengthen engagement

REQUIREMENTS, EXPERIENCE AND CONSIDERATIONS

• Post-secondary education in Business Development or a relevant field
• A master’s degree in Audiology, Hearing Instrument Specialist certification or equivalent would be preferred 
• A minimum of 3 years of experience in the healthcare sales industry is preferred
• Experience in clinical support and the setup of new locations is highly desirable
• Exceptional verbal and written communication skills, paired with strong interpersonal abilities for effective customer interactions
• Proficiency in delivering presentations, negotiation, and organizational tasks, along with demonstrated technical competence
• Ability to professionally and courteously represent the company in all interactions
• Self-starter with strong initiative to innovate, adapt, and transform ideas into actionable opportunities, thriving in a fast-paced and results-driven environment
• Willingness to travel up to 80% of the time for site visits and Greenfield setups throughout Canada

REQUIRED BEHAVIOURS

The incumbent is required to behave in accordance with our Demant Values:

• We create trust – We value the opinions of our customers and colleagues. We promote a work environment based on inclusion, honesty, integrity and respect. We always keep our promises.
• We are team players – We collaborate and network effectively across the whole organization. We take initiative and help each other to achieve our ambitious goals.
• We create innovative solutions – We challenge ourselves to improve and find new, value-adding solutions. We are curious to share ideas and insights to increase our collective innovativeness.
• We apply a can-do-attitude – We always look for opportunities to win the business and do our best to add value to our customers. We find solutions and act.

Accommodations

HearingLife Canada is committed to a diverse and inclusive workplace. HearingLife Canada is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please clearly indicate in your application any accommodations you will require throughout the recruitment process.  

While we appreciate the interest of all applicants, only those selected for an interview will be contacted. 

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