Product Marketing Manager

Purpose

Reporting to the Senior Marketing Manager, the Product Marketing Manager is responsible for driving product success in the market by owning go-to-market strategy, client marketing, and competitive intelligence. They are responsible for creating impactful B2B, B2B2C, and B2C initiatives, and managing various aspects critical to product lifecycle management.

This role acts as the commercial lead for the product portfolio, translating global product strategies into locally relevant positioning, messaging, and demand-driving initiatives.

The Product Marketing Manager works closely with Sales, Audiology, Digital, and Corporate Marketing to ensure strong product adoption, effective sales enablement, and measurable business impact.

Responsibilities

Go-to-Market Strategy & Product Leadership

• Own end-to-end go-to-market strategy for product launches and lifecycle initiatives
• Define product positioning, messaging, and differentiation in the local market
• Translate global product strategies into relevant, market-specific plans
• Partner with cross-functional teams to align on launch priorities and objectives
• Act as the primary product expert within the marketing team
• Partner with Corporate Marketing to execute launch deliverables
• Willingness and ability to travel periodically to support industry events, tradeshows, conferences, and product launches 

Client Marketing Strategy & Execution

• Own all client marketing strategy and direction, aligned to product priorities
• Manage and mentor the Client Marketing Coordinator
• Develop clinic-facing programs and toolkits to drive:
  • Product adoption
  • Patient engagement
  • Lead generation
• Ensure alignment between product strategy and clinic-level execution
• Monitor adoption and effectiveness of client marketing initiatives

Communication Strategy

• Develop and implement communication strategies to effectively convey key messages to target audiences.
• Create compelling content for various channels, including digital platforms, print materials, and presentations.
• Work closely with marketing and PR teams at our headquarters in Denmark to ensure consistency in messaging and branding.

Accountability for Local and Global Product Deliverables

• Lead review and localization of global materials, including instruction guides, spec sheets, product documentation
• Partner with Audiology team to ensure clinical accuracy and market relevance

Business Trends Analysis

• Stay informed about industry trends, market dynamics, and competitor activities.
• Conduct market research and analysis to identify emerging opportunities and threats.
• Translate insights into actionable recommendations to inform decision-making and strategy development.

Content & Commercial Marketing Strategy

• Own content strategy aligned to product priorities, including:
  • Hearing blogs
  • Educational and SEO-driven content
• Ensure content supports:
  • Lead generation
  • Product education
  • Market positioning
• Partner with Digital Marketing for execution and performance tracking

Learning Management System (LMS) Management

• Oversee the administration and utilization of the Learning Management System (LMS) for employee training and development initiatives, with IT and Audiology
• Collaborating with Audiology, manage CEUs after completion of courses.

Performance & Business Insights

• Monitor product performance, adoption, and campaign impact
• Analyze key metrics across:
  • Sales performance
  • Client marketing initiatives
  • Content effectiveness
• Provide recommendations to optimize product strategy and marketing efforts

Qualifications

• 5 years as an Audiologist, HIS in clinic or working for Hearing Aid manufacturer (Sales, Marketing or Audiology Support role) is required
• Basic knowledge of Microsoft Suite
• Very good understanding of Hearing Aid industry
• Very good knowledge of patient journey
• French/English bilingualism is considered an asset
• Valid drivers license and reliable vehicle

Why should you work with us?
•    Competitive salary and bonus
•    Flexible work arrangements 
•    Comprehensive health and dental benefits
•    Fitness/Exercise spending account 
•    Group RRSP and company match 
•    Paid vacation, and paid personal days 
•    Dynamic work atmosphere 
•    Career development programs and opportunities 
•    Social events and thriving culture

This job posting is for an actual vacancy.