Campaign Manager - Retention and Experience

#LI-HYBRID #LI-TS1 #audika_Australia

Who is Audika?

Audika is part of Demant, a world-leading hearing healthcare group that offers solutions and services to help people with hearing loss. Worldwide the group employs more than 22,000 staff in more than 30 countries and distributes hearing healthcare and intelligent audio solutions to people in more than 130 countries.

In Australia, Audika has over 200 clinics who provide hearing services to our valued clients.  We strive to put hearing care on the health care agenda and to improve the quality of life of people living with hearing loss.li

The Role:

Responsible for designing, implementing, and optimising customer retention initiatives and engagement campaigns. This role focuses on leveraging customer insights, segmentation strategies, and multi-channel marketing techniques to enhance customer loyalty and increase lifetime value. The Campaign Manager collaborates cross-functionally to ensure campaign effectiveness and alignment with business objectives, while also bringing creativity and compelling content to all initiatives.

Responsibilities:

1. Campaign Development & Execution

· Design and execute retention-focused campaigns aimed at increasing customer engagement and reducing churn. Includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes, implementation and results monitoring.

· Develop strategies for personalised, data-driven communications using digital and traditional channels.

· Work with internal teams, including Marketing, Retail, and Contact Centre, to ensure smooth campaign rollouts and message consistency.

· Maintain a structured campaign calendar, coordinating initiatives to maximise effectiveness and avoid audience fatigue.

· Write compelling copy and engaging content for campaigns, ensuring brand tone and messaging resonate with target audiences.

2. Performance Tracking & Insights

· Establish KPIs to measure the impact of retention campaigns and optimise performance through continuous data analysis.

· Collaborate with analytics teams to generate actionable insights from customer data, identifying trends and areas for improvement.

· Conduct A/B testing and other experiments to refine messaging, timing, and channel selection.

3. Customer Experience & Engagement

· Ensure retention campaigns align with customer expectations and enhance their overall experience.

· Partner with the Contact Centre to develop effective follow-up strategies that improve engagement and conversion rates.

· Leverage customer feedback to refine retention strategies and identify new engagement opportunities.

4. Creativity & Content Development

· Develop fresh, engaging campaign ideas that drive emotional connection and brand affinity.

· Write and edit copy across multiple touchpoints, ensuring consistency and impact in messaging.

· Collaborate with Brand Team to create visually appealing assets that enhance campaign effectiveness.

· Experiment with innovative storytelling techniques to captivate and retain customer interest.

5. Innovation & Channel Optimisation

· Explore new technologies and marketing automation tools to drive efficiency and effectiveness in campaign execution.

· Identify opportunities to enhance customer engagement through emerging digital channels and targeted messaging. · Implement best practices in customer segmentation, ensuring tailored messaging for different audience groups.

6. Budget & Forecasting

· Responsibility for maintaining or exceeding budgeted financial goals in our current key CRM categories. Supply key inputs to the monthly and quarterly reforecast, (and annual budget) using the most accurate, up-to-date information available.

· Manage campaign budgets effectively, ensuring cost efficiency and ROI maximization. · Provide insights and projections for retention campaign performance to support business forecasting.

· Monitor spending and adjust strategies to optimize financial outcomes.

You will be successful in this role if you have:

• Undergraduate Degree (Marketing, Communications or Commerce) - Essential
• Expertise in Direct Marketing, Lead Generation, and CRM activation with database and automation focus.
• Skilled in consumer journeys, segmentation, and campaign optimisation through automation.
• Strong communication and analytical skills to translate data into strategies.
• 4+ years in CRM campaigns with automation and data-driven approaches.
• Experience in Retail, Insurance, Financial Services, or Healthcare marketing preferred.

What’s in it for you:

• Full-time, permanent role with a hybrid setup (3 days in-office, 2 at home).
• Competitive salary + super + access to MyRewards discounts.
• Wellbeing platform with workouts, meditations, and financial advice.
• Novated leasing, EAP support, and special occasion gifts.