Who is Sonic Equipment?

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Sonic Equipment is part of Demant, a global organisation specialising in hearing health. Sonic has been manufacturing and distributing high quality hearing instruments and is proud that its success has been based on advanced technology, superior product quality, professionalism, and impeccable customer service.

Role Purpose :

As the Business Unit Manager, you will be responsible for driving sales of diagnostic equipment and consumables across Australia. You will lead and develop a high-performing team to enhance service offerings for our customers.

Key Accountabilities :

• Team Leadership: Lead and develop the Sonic Equipment team, fostering a culture of excellence and collaboration.
• Sales Strategy: Drive sales initiatives and translate market plans into actionable strategies to achieve set goals.
• Customer Management: Manage sales to your own customer base and oversee tender submissions.
• Marketing Development: Create and implement marketing plans, organize seminars, and prepare budgets to support sales efforts.
• Pipeline Management: Enhance lead generation and pipeline management using Salesforce to track and optimize sales processes.
• Market Coordination: Coordinate and implement sales and marketing activities across the full product portfolio.

Strategic Responsibilities:

• Market Analysis: Conduct comprehensive market analysis to identify trends, opportunities, and competitive landscape, informing strategic decision-making.
• Long-term Planning: Develop and execute long-term business strategies that align with company objectives and drive sustainable growth.
• Partnership Development: Establish and nurture strategic partnerships with key stakeholders and industry leaders to enhance market presence.
• Performance Metrics: Define and monitor key performance indicators (KPIs) to assess business unit performance and implement corrective actions as needed.
• Stakeholder Management: Build and maintain strong relationships with internal and external stakeholders, ensuring alignment on business objectives and fostering collaboration across departments.
• Budget Support: support General Manager with the business unit's budget, ensuring effective allocation of resources and adherence to financial targets while identifying opportunities for cost optimization.

Qualifications:

• Proven experience in a senior management role, preferably in the medical or diagnostic equipment sector.

Skills and Abilities :

• Strong leadership skills with the ability to motivate and develop a team.
• Excellent communication and interpersonal skills.
• Proficiency in Salesforce or similar CRM tools.
• Proficiency in Navision or other ERP systems
• Strategic thinker with a results-oriented mindset.

What’s in it for you:

• Permanent Full time 
• Competitive salary + bonus+super 
• Supportive hearing care team
• MyRewards program – a program that offers discounts to more than 300 retailers and services across Australia
• Online Wellbeing center – a platform offering activities, workouts, meditations, nutritional and financial advice – everything you need to live a healthier and happier life
• Employee Assistance Program
• Birthday and Christmas gifts
• Novated leasing